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Cell Biotech Joins China’s Largest Health Food Expo: "Stepping Up Market Penetration in China"






We are thrilled to share that HNC 2024 is taking place at the National Exhibition and Convention Center (NECC) in Shanghai from June 19th to 21st. The exhibition spans an impressive 180,000 square meters, equivalent to 25 football fields, hosting over 2,000 companies and attracting more than 100,000 visitors. The event showcases a diverse range of health management products and services, including health supplements, beauty products, healthcare items, and traditional herbal supplements.


Cell Biotech is proud to expand its presence in the Chinese market with our flagship brand, DUOLAC. As the top exporter of probiotics for 10 consecutive years, we have been supplying high-quality Korean probiotics to China, including Taiwan, for over 20 years.


This year, we are seizing the opportunity at HNC 2024 to establish new export footholds, both in B2B and B2C sectors.



About Cell Biotech


  • Top-quality 100% Korean probiotics with exceptional survival rates

  • Dual coating technology patented in China and globally

  • Highest number of FDA GRAS noticed probiotic strains, confirming safety and quality

  • Approval for Phase 1 clinical trial of our groundbreaking colorectal cancer drug, PP-P8


Our VP of International Business, Jinyong Lee, highlighted the immense potential in the Chinese market, with its current health supplement penetration rate at just 20%. With exports to 55 countries, Cell Biotech is committed to leading the globalization of Korean probiotics, spearheading our expansion in China.


In March, we also received approval for the Phase 1 clinical trial of PP-P8, an innovative oral gene therapy for colorectal cancer. This FIRST-IN-CLASS drug represents a significant leap in biopharmaceuticals, leveraging Korean probiotics in a revolutionary treatment approach.


Showcasing New Product


  • Innovative and Synergistic Combination (liquid) : A combined package of liquid and probiotics, bringing a new level of convenience and absorption efficacy.

  • Innovative and Synergistic Combination: Multi-nutrition tablets and probiotic capsules in a single pouch for a enhanced nutrition absorption.

  • Anti-Hangover Probiotics: Clinically proven to help alleviate hangover symptoms, offering a proactive approach to wellness.

  • Weight Management for Dogs: Micro-sized tablets designed specifically for dogs, supporting weight management for our furry friends.




Don't miss out—today is the last day to visit our booth at HNC 2024. Join us and discover the future of health management with Cell Biotech!



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