Korea’s leading probiotic brand ‘DUOLAC’ has opened a pop-up lounge at the 5-star premium hotel ‘Banyan Tree Club & Spa Seoul’. This pop-up lounge will be held at the ‘Gallery In-Shop’ on the 2nd floor of the club building and will be operated until January 7th of next year.
The pop-up lounge was planned to strengthen Duolac’s premium positioning and provide customers with an opportunity to experience new products. Unlike competitors who rely on low-priced imported ingredients, Duolac is introducing differentiated premium probiotic products and accelerating its advance into the high-end market. The meeting of Duolac, which pursues premium brand value, and Banyan Tree, a top-class resort in the city, is expected to provide consumers with a special experience.
At the pop-up lounge, you can experience Duolac’s top premium line, ‘DUOLAC The First Class’. This product is an innovative probiotic product that applies Korea’s first dual formulation technology, and you can consume capsule-type probiotics and liquid indigestible maltodextrin at once. This product is developed with the purpose of intensive care for intestinal health by injecting 100 billion live probiotics with 99% purity, guaranteeing the survival of 10 billion bacteria. In addition, you can meet the best-selling ‘Duolac Gold’ lineup that has been loved for 29 years.
Duolac uses only ‘100% Korean probiotics’ developed in-house, and exports to 55 countries around the world through the ‘dual coating’ technology developed for the first time in the world. All products are produced according to the standards of the European Food Safety Authority(EFSA), and have been ranked 1st in the world in probiotic exports for 11 consecutive years. Based on premium products, Duolac is establishing itself as a global brand representing ‘K-probiotics’.
A Cell Biotech official said, “Duolac is a brand that has been developing Korean probiotics for the past 29 years and managing all production processes, including fermentation, finishing, and sales, in-house, boasting a premium that is differentiated from OEM products,” adding, “We hope that this pop-up lounge will provide an opportunity for consumers to experience premium probiotics products directly and feel the difference.”